Guide to the Best Exhibition Stand Contractors
Hosting an exhibition stand at a trade fair (and elsewhere) is usually an excellent opportunity for your business to network, win new leads, and improve brand perception. That’s why in-person trade shows are an invaluable part of 65% of company marketing strategies. But investing in an exhibition stand without much preparation is often a waste of money.
Unfortunately, inexperienced stand designers can disrupt traffic flow. Or, they can make their stand too busy, or, in contrast, fail to stand out amongst your competitors. That’s why it’s a good idea to work with one of the best exhibition stand contractors in Dubai who know how to get the most out of your exhibition space. Let's explore this in more detail.
What Makes a Good Exhibition Stand?
There are several criteria for ensuring an effective exhibition stand. But first things first, before any exhibition, it's imperative you set your objectives. This enables you to measure your exhibition performance and finetune future exhibition strategies. Your exhibition stand should:
Enable you to stand out from the crowd with exceptional design and provide a unique experience to exhibition visitors. This is especially important considering that 48% of exhibitors say that eye-catching stands are the most effective method for attracting attendees. Your exhibition stand should also make the best use of your exhibition space. I.e., without overcrowding or wasting opportunities. It should also be informative to your visitors. It should act as a talking point that encourages conversations with prospects. All the while reflecting your brand's color, images, logos, etc. Lastly, your exhibition stand contractor should handle the logistic.
How to Choose the Best Exhibition Stand Contractors
Choosing the right contractor for your exhibition stand isn't as straightforward as you might think. There are many stand designers out there; all with unique specialities making them more or less suited to your needs. If you’re new to the world of exhibitions, you might not be sure what criteria to look for. Here’s a list of the boxes your contractor should be able to tick. If they can’t excel in all these points, it’s time to move on to someone else.
A credible exhibition stand contractor should be able to present a list of previous clients alongside the details and outcomes of prior projects. This should include a portfolio of photos to show you. Ideally, your chosen contractor should come with some positive reviews and testimonials too. This is vital because any uncertainty about the professionalism of your exhibition stand contractor could leave you stranded with half a stand to set up! If you can, try to preview their work in person and speak to previous customers about their experience.
Chances are if you’re getting involved with an exhibition, it isn’t the only one you’ll be attending. If your business is hoping to make the most out of exhibitions, you may be visiting a few events each year, all across Dubai. As such, check that your exhibition stand contractor can be with you the whole way. Some stand contractors also have partners or subsidiaries in multiple cities or countries. Ask yourself if this is something you would benefit from and if it’s a key criterion for your contractors.
Not every exhibition stand contractor is genuinely along for the whole ride. If you’re not experienced in stand design, check your partner offers end-to-end services.
This means they should cover the:
- Dismantling your exhibition stand
This can save you lots of expense and time, making exhibitions much less hassle.
On top of this, the best exhibition stand contractors in Dubai should provide 24/7 technical assistance. So if a problem occurs, you’ll need to be able to rely on immediate help to discreetly fix your stand without your visitors taking notice.
Experts in Design
Finally, make sure you have seen a portfolio of your contractors’ previous work to ensure that their designs match your expectations. Stand design is undoubtedly one of the most important aspects of choosing a contractor. A lesser partner may saddle you with problems like poor lighting, inferior image selection, a lack of visual hierarchy, or suboptimal color combinations. A good designer should be able to adhere to your brand personality and work it into their stand design effectively.
Are You Ready to Start Using High-Quality Exhibition Stands?
In summary, your exhibition stand is only as good as your own expertise or that of your chosen exhibition stand contractor. Working with an experienced partner ensures a hassle-free exhibition where you’ll be able to focus on reaping the benefits of outstanding stand design! All in all, the best exhibition stand contractors in Dubai will: have a list of previous clients, reviews, and testimonials. That's as well as a portfolio of excellent design work and evidence of how they provide end-to-end services. Not to mention, offer excellent customer support, as well as assistance on the day of the exhibition, and be located in Dubai to cover all exhibitions you want to attend. If you’re looking for just such a partner, look no further than XESS events. For more than seven years, we have been making waves for a great variety of brands through exhibitions in Dubai. As Dubai's number 1 exhibition stand design company, we will ensure you receive the best quality service and offer advertising and branding alongside our exhibition and event-planning services. Get in touch today for a quote!