Beauty World Saudi Arabia 2026

About

Beautyworld Saudi Arabia 2026 is the largest premium trade fair in Saudi Arabia dedicated to beauty, hair, fragrance, and wellbeing — uniting industry professionals, global brands, retailers, and innovators under one roof. Set to take place from 18–20 May 2026 in Riyadh, the event offers a strategic gateway into one of the fastest-growing beauty markets in the Middle East. 

Organised by Messe Frankfurt Exhibition GmbH, Beautyworld Saudi Arabia 2026 is anchored by Saudi Arabia’s Vision 2030 transformation agenda, which is driving growth, diversification and technological innovation in the beauty & wellness sector. With the Kingdom’s beauty industry valued in the billions of dollars, the show presents a unique opportunity for exhibitors and visitors to engage with local distributors, investors and key decision-makers.

The event will feature:

• An expansive Exhibition Floor—hundreds of international exhibitors showcasing cutting-edge beauty and personal care products, hair & nail services, fragrance, spa & wellness technologies.

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• The Next in Beauty Conference—keynotes, expert panels and trend-forecast sessions addressing market dynamics, innovation and business strategy. 

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• Dedicated zones such as the Nail Arena (powered by Sawaya) for live artistry and demonstrations, and The Premium Club for high-end niche brands and luxury concepts.

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• Business matchmaking, visitor programmes and networking opportunities tailored to both new market entrants and established players looking to scale in the Saudi region.

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Whether you’re a brand seeking to expand into the GCC, a distributor sourcing the latest products, or a beauty-industry professional wanting to stay ahead of regional trends, Beautyworld Saudi Arabia 2026 delivers a powerful platform for business, learning and innovation. By combining exhibitions, education and engagement, the event reaffirms Riyadh’s status as a key hub for beauty and wellness in the Middle East.