Dubai Muscle show

About

The Middle East's leading international fitness & bodybuilding show

Dubai Muscle Show is the largest fitness and bodybuilding exhibition in the Middle East, uniting fitness enthusiasts, athletes, industry leaders, and global brands under one roof. Held annually at the Dubai Exhibition Centre, Expo City Dubai, the event delivers three days of high energy, inspiration, and opportunity for both the fitness community and business professionals.

Organized by SPN Events, the Dubai Muscle Show showcases the latest innovations in fitness, sports nutrition, supplements, gym equipment, activewear, and wellness technologies. It’s not just an exhibition — it’s a celebration of strength, performance, and healthy living.

Each year, the show attracts thousands of visitors and exhibitors from across the world, making it a true hub for the global fitness industry. Attendees can explore hundreds of interactive stands, watch live demonstrations, and participate in exciting competitions. The event is also home to the Dubai Muscle Classic, one of the region’s most prestigious bodybuilding contests, where top athletes compete across multiple categories for recognition and prizes.

In addition to competitions, the show features live fitness sessions, athlete meet-and-greets, and educational talks covering training, nutrition, mental wellness, and sports business. These sessions allow visitors to learn directly from world-class coaches, elite athletes, and health experts, creating a dynamic mix of learning and entertainment.

The Dubai Muscle Show is divided into several engaging zones and features, including:

• Exhibition Floor – Over 400 global brands showcasing fitness gear, nutrition products, technology, and apparel.

• Dubai Muscle Classic – An international bodybuilding competition drawing professional athletes from around the world.

• Hyrox 365 Challenge – A high-intensity fitness competition open to all experience levels.

• Combat Sports Arena – Live demonstrations and competitions in boxing, MMA, and other combat sports.

• Muscle Talks Stage – A platform for seminars, expert discussions, and inspirational stories from top athletes.

Whether you’re an athlete looking to compete, a brand wanting to grow your presence in the Middle East, or a fitness enthusiast seeking motivation, the Dubai Muscle Show offers something for everyone. It’s a unique space to network, learn, and experience the latest trends shaping the fitness and wellness world.

By combining exhibitions, competitions, education, and entertainment, the Dubai Muscle Show continues to strengthen Dubai’s reputation as a global hub for fitness, health, and performance innovation.