Saudi Franchise Expo 2026

About

Saudi Franchise Expo 2026 is the Kingdom of Saudi Arabia’s leading franchise and business-opportunities exhibition, taking place from 26–28 January 2026 at The Arena Riyadh Venue for Exhibitions in Riyadh. 

Organised by Sunaidi Expo & Conferences, the event brings together international, regional and local franchise brands, investors, and business service providers to explore expansion, collaboration and growth within the non-oil sectors of the Saudi economy. 

Attendees can expect a dynamic mix of:

• A large-scale exhibition floor featuring hundreds of franchises across sectors such as food & beverage, retail, health & beauty, business services, technology and more. 

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• A Business Matchmaking Programme enabling visitors and exhibitors to schedule one-to-one meetings, optimise networking time and unlock deals. 

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• Educational-driven features including workshops and consultancy support that help aspiring entrepreneurs and existing brands navigate franchise operations and market entry. 

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Whether you’re a brand looking to franchise, an investor seeking business opportunities, or a service provider aiming to connect in the Saudi and GCC market, Saudi Franchise Expo 2026 offers a targeted platform for deal-making, insight and networking in one of the region’s fastest-growing franchise environments.