Saudi Entertainment & Amusement Expo

About

Saudi Arabia's entertainment sector is undergoing one of the most dramatic transformations of any industry anywhere in the world, and the Saudi Entertainment and Amusement Expo sits right at the centre of it. Organised by dmg events and held at the Riyadh Front Exhibition and Conference Centre, SEA Expo is the Kingdom's leading platform for the attractions and leisure industry, connecting global suppliers and innovators with the buyers, investors, and developers shaping a market valued at over USD 64 billion.

The scale of what Saudi Arabia is building is genuinely extraordinary. Entertainment venues have grown from 154 in 2017 to over 420 in 2024, mega-projects including Qiddiya, Diriyah Gate, and Red Sea Global are accelerating the pace further, and the broader Middle East entertainment market is projected to surpass USD 47 billion by 2030. SEA Expo exists to connect the global industry to this moment, giving hundreds of brands from more than 40 countries a direct line to the decision-makers and procurement professionals driving these developments.

The show floor covers the full spectrum of the entertainment and attractions world. Amusement rides, roller coasters, water park solutions, family entertainment centres, arcade and gaming systems, virtual and augmented reality experiences, ticketing technology, facility management, and food and beverage solutions all have a home here. Exhibitors from across the globe arrive with products ready for scale, knowing that the buyers in the room are working on some of the most ambitious leisure projects ever conceived.

Running alongside the exhibition, the SEA Summit brings together over 75 speakers across three days, addressing market analysis, investment strategy, regulatory navigation, and the evolving expectations of Saudi audiences. The Menalac Awards recognise excellence across the regional attractions industry, adding a celebratory dimension to proceedings, while a dedicated VIP networking event creates space for senior leaders to explore partnerships in a more focused setting.

Now running for over eight years in Riyadh, SEA Expo is the event where the future of entertainment in the Middle East gets built.