The Middle East Event Show 2026

About

Middle East Event Show 2026 (MEES 2026) is the region’s premier B2B trade exhibition for the live-events, MICE and brand-activation industries, bringing together event professionals, suppliers and innovators under one roof. Scheduled for in Dubai, UAE, the event sets the stage for the dynamic, rapidly evolving GCC events sector.

Organised by Informa Connect, MEES 2026 takes place at Dubai World Trade Centre and Madinat Jumeirah, combining an exhibition and seminars on the first two days (9 & 10 June) followed by a gala awards night on 11 June.

With the theme of driving innovation, networking and growth across the region’s events ecosystem, MEES 2026 invites over 6,000 event professionals, 100+ leading exhibitors, and 90+ expert speakers to explore the future of event-technology, live experiences, production, and strategy. 

Attendees can browse an expansive exhibition floor showcasing the latest in event tech, staging, activation, venue services and production. The free-to-attend seminars and workshops offer CPD-accredited sessions on AI in events, metaverse strategy, sustainability and more. In the evening, the Middle East Event Awards celebrate top agencies, venues and innovators from across the region.

Whether you’re an event-planner, venue manager, production director, or a brand looking to activate in the region, MEES 2026 offers an unmatched platform to network, discover new solutions, and stay ahead of trends in the Middle East’s booming events industry (valued in the tens of billions).

By blending exhibition, education and industry recognition, MEES 2026 cements its status as the go-to gathering for professionals shaping the future of live, hybrid and brand-driven events across the Middle East.