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+971 55 372 1525World of Coffee Dubai has had quite the run since it launched in 2022 with just over 3,000 visitors. Within a few years it grew into the Middle East's leading specialty coffee trade show, pulling in over 17,000 visitors and 450 exhibitors by its fifth edition in 2026. That kind of growth doesn't happen by accident. It reflects just how seriously Dubai and the wider MENA region take coffee right now, and how much the global industry wants a foothold in this market.
Organized by DXB Live in partnership with the Specialty Coffee Association, the show is a proper end-to-end industry gathering. You'll find producers, manufacturers, roasters, retailers, traders, distributors, and coffee shop operators all sharing the same floor, which makes for genuinely useful conversations across the value chain. The MENA coffee market is already estimated at over $13 billion and continues to grow, so the commercial stakes are real.
The show floor is designed to be immersive rather than purely transactional. Features like the Roaster Village, the Producers' Village, the Brew and Espresso Bar, and the Cupping Room give visitors a way to actually experience what's on offer rather than just browse brochures. The national pavilions are a highlight too, representing origins from across Africa, Latin America, and Asia, and bringing a kind of coffee-world map to life in one venue.
Competition is woven into the DNA of the event. The UAE National Barista, Latte Art, and Coffee Roasting Championships all take place at the show, as does the Cezve/Ibrik Championship, which celebrates the traditional brewing methods deeply rooted in Middle Eastern culture. For anyone serious about coffee as a business or a craft, this show is increasingly hard to skip.