Saudi Signage & Labelling Expo 2026

About

Saudi Signage & Labelling Expo is the Middle East’s premier trade event for signage, graphics, print, labelling and display solutions, bringing together industry professionals, global brands, and regional decision-makers under one roof. Set to take place from 20-22 April 2026 at the Riyadh International Convention & Exhibition Center (RICEC) in Riyadh, Saudi Arabia.

Organised by dmg events, this edition will spotlight thousands of products (2,500+ mentioned) and a wide range of exhibitors (170+ from 15+ countries) aimed at showcasing the full spectrum of branding essentials — from large-scale signage and digital display to labelling machines and promotional material. 

Visitors will explore interactive features such as the live car-wrapping zone, the Label It competition, and demonstrations that bring innovation in signage and imaging to life. 

By co-locating with the Saudi Paper & Packaging Expo, the event offers cross-industry synergy across signage, print, packaging and label markets — enabling brands to access new revenue streams and engage with wider audiences, from brand-owners to fabricators to retail operators. 

Whether you’re a manufacturer of signage hardware, a distributor, a branding agency, or a corporate buyer looking for the latest solutions in display, print and imaging — the Saudi Signage & Labelling Expo promises to be a dynamic platform for business growth, networking and innovation in one of the fastest-growing markets worldwide.