World Shisha Dubai 2026

About

World Shisha Show Dubai 2026 is the premier trade event for the shisha industry in the Middle East, scheduled for 4–5 February 2026 at the Dubai World Trade Centre. Organized by Quartz Business Media, this annual exhibition has become a central hub for professionals in the shisha sector.

The 2026 edition will feature over 80 exhibitors showcasing more than 1,000 products across various categories, including shisha tobacco, accessories, equipment, and innovations in the industry. Attendees can expect to meet 4,000+ industry professionals, including buyers from duty-free shops, retail outlets, hotels, restaurants, and wholesalers. 

A highlight of the event is the Hookah Battle: Middle East Cup, an international competition where renowned hookah brands and skilled masters compete in an electrifying contest judged by a panel of experts. Additionally, the Audience Choice Award allows attendees to sample hookahs crafted by participating teams and vote for their favorite, adding an interactive element to the event. 

The Dubai World Trade Centre offers a centrally located venue with easy access via metro and ample parking, providing a professional environment for networking, product launches, and business development in the thriving shisha market. 

For more information and to register, visit the official website: worldshishaevents.com/dubai